La Publicidad en el Mundo Hispano: Lectura Cultural

Learning Objectives Identify the product, brand, and slogan in a simple Spanish advertisement. Describe the main message of an ad using basic Spanish vocabulary. Recognize informal commands (tú commands) used to persuade consumers. Identify direct object pronouns (lo, la, los, las) attached to commands in advertisements. Analyze how images and colors contribute to an ad's message. Compare a simple Hispanic ad to an ad from their own community. Think about your favorite commercial on TV or online. What makes it so memorable? 🤔 Let's see how ads work in the Spanish-speaking world! In this lesson, we will explore advertisements from the Hispanic world. We will learn new vocabulary to talk about ads and see how grammar, like commands and pronouns, is used to sell pro...

TermDefinitionExample El anuncioAn advertisement, like a commercial on TV, a picture in a magazine, or a pop-up online.Vi un anuncio para unas zapatillas nuevas en una revista. (I saw an ad for new sneakers in a magazine.) La marcaThe brand name of a company that makes a product.Nike es una marca de ropa y zapatillas. (Nike is a brand of clothing and sneakers.) El esloganA short, catchy phrase that is easy to remember and is used to advertise a product.El eslogan de McDonald's es 'I'm Lovin' It'. En español, es 'Me encanta'. El productoThe item that the company is trying to sell.En un anuncio de Coca-Cola, el producto es el refresco. (In a Coca-Cola ad, the product is the soda.) El público objetivoThe specific group of people that an advertisement is try...

Grammar in Ads: Informal Commands (Mandatos informales) To form a regular tú command, use the él/ella/usted form of the present tense verb. (e.g., hablar -> habla, comer -> come, abrir -> abre) Ads use commands to tell you directly what to do. They want to persuade you to buy or try something. Look for verbs that sound like a direct order, like '¡Compra!', '¡Prueba!', or '¡Mira!'. Grammar in Ads: Direct Object Pronouns with Commands Attach the direct object pronoun (lo, la, los, las) to the end of an affirmative command. Add an accent if the original command word has two or more syllables. (e.g., Compra el jugo. -> ¡Cómpralo!) To avoid repeating the name of the product, ads will often replace it with a pronoun attached to the command...