English Language Arts Grade 10 45 min

Identify appeals to ethos, pathos, and logos in advertisements

Tutorial Preview

1

Ad: "4 out of 5 dentists recommend SparkleClean toothpaste." Which appeal is used?

2

Ad: A commercial shows a lonely, shivering puppy in a cage with sad music playing. Which appeal is used?

3

Ad: "Our new hybrid car gets 58 miles per gallon, saving you over $500 a year on gas." Which appeal is used?

Sample Practice Questions

Easy
An ad features a famous basketball player endorsing a brand of sneakers. Which appeal is this?
0.Ethos
1.Pathos
2.Logos
3.None
Easy
A charity's TV spot shows smiling children playing with new toys they received from donations. Which appeal is this?
0.Ethos
1.Pathos
2.Logos
3.None
Easy
A phone company's ad states their network has '99.9% reliability'. Which appeal is this?
0.Ethos
1.Pathos
2.Logos
3.None

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